New York, NY (PRWEB) July 10, 2013
AdMonsters, the global leader in strategic insight on the future of digital media and advertising technology, brings its one-day OPS TV and OPS Mobile conferences to Pier 60 in New York City next Thursday, July 18, to explore the impact of the shift from desktop to mobile for content creators and consumers, and how the convergence of TV and digital video technologies is changing the video media landscape.
Participants at OPS Mobile will dig deep into the question of how digital strategists are responding to the massive shift in usage from desktop web to mobile media, and how media and online advertising models are evolving to capitalize on the massive – and yet largely unrealized – opportunities in mobile. At OPS TV, digital leaders, television innovators and media experts will discuss the latest techniques and best practices in online video advertising, connected TV, instream video and many other related topics.
“In today’s market, we know that mobile is changing everything and that TV and video continue to impact each other. The answer for media companies is not as simple as ‘convergence’ – it’s evolution, and it’s an ongoing process,” said Rob Beeler, Vice President of Content & Media for AdMonsters. “Next week, OPS TV and OPS Mobile will take a closer look at who’s making it work today, how it’s being measured and what emerging best practices we need to focus on to best monetize these mediums.”
Bowen Dwelle, Founder and CEO of AdMonsters added: “Savvy brand marketers and digital strategists know that the future of digital media will span all connected devices with native, content-driven and programmatic advertising. Both OPS TV and OPS Mobile have an exciting array of speakers who are completely dialed into this space and ready to arm our audiences with the information they need to compete in this highly fragmented landscape.”
Joint OPS TV and OPS Mobile Title Sessions:
-Screens in Abundance: The Future of TV and Digital Video, Dave Morgan, CEO and Founder, Simulmedia
-Digital Dialogues: The Video Revolution, Rahul Chopra, VP, Head of Video, News Corp and Kirk Linden, VP of Digital Partnerships and Operations, AMC Networks
OPS TV Keynote Speaker:
-From TV to OTT: What’s Next for Video?, Ran Harnevo, SVP of Video, The AOL On Network
OPS TV Sessions Include:
-Coming at You Live: Monetizing the Stream Across Screens with Lee Bushkell, VP of Media Sales for PGA Tour, and Michael Dones, Corporate Marketing Manager at FedEX
-Spanning the Cross-Platform Measurement Gap with Andrew Feigenson, SVP, Ad Platforms & Networks, Nielsen, and Janice Finkel-Green, EVP/Buying Analytics, MAGNA Global
-The Billion-Dollar Opportunity: Using Technology to Unlock the Value of TV, with Joan Gillman, EVP & COO, Media Services, Time Warner Cable
-Up with OTT: Monetizing Content on Smart TVs & Consoles with Tom Hennessey, Sr. Business Development Manager, Xbox; Gary Delfiner, President of Screen Media Digital, and Michael Kohn, Director of Digital Distribution, Screen Media Ventures
-Multiple Routes to Second Screen Monetization with Stacy Joina, CMO/Cofounder of ConnecTV, and Jay Lee, Senior Director, Product Development and Ad Innovation at ESPN
-Forging the Path to TV Everywhere with Adam Lowy, GM, Interactive and Advanced TV, Dish Network, and Chris Pizzurro, Head of Product Sales and Marketing, Canoe Ventures
OPS Mobile Keynote Speakers:
-Beauty & Brains: Linking Creative and Data for Mobile, Adam Solomon, VP of Digital Ad Products, Time
OPS Mobile Sessions Include:
-Tablet Advertising: Overcoming Obstacles Through Collaboration with Samantha Merritt, Innovations Manager for VivaKi, and Craig Etheridge, SVP, Digital & Mobile Advertising Sales for USA Today
-The Responsive Approach to Monetization with Joe Purzycki, VP, Advertising, and Trei Brundrett, Chief Product Officer, Vox Media
-Plotting Native on Mobile with Jonathan Perelman, VP of Agency Strategy & Development at Buzzfeed, and Taylor Valentine, SVP of Social Media Strategy at Horizon Media
-Where It’s At – Location-Based Opportunities, Dave Mackay, Senior Account Executive for Display & Mobile Brand Solutions at Yelp; Joe Meyer, CEO of HopStop.com; and Stacia O’Connor, Managing Partner & Founder of Fresh Digital Group
View the full OPS TV conference schedule and full speaker list.
View the full OPS Mobile conference schedule and full speaker list.
Sponsors supporting OPS TV and OPS Mobile include: Adobe, YuMe, OpenX, Doubleclick by Google, AdTruth, TubeMogul, LiveRail, Onescreen, Nexage, Acceleration, Operative and more.
Registration for OPS TV and OPS Mobile is currently open. If purchased before July 18, pases are $ 895 for one conference or $ 1495 for a joint pass. On the day of the conference, passes are $ 995 for either conference and $ 1595 for a joint pass.
For more information on AdMonsters conference sponsorship, contact Dan Halioua, at dhalioua(at)admonsters(dot)com or 917-428-8085.
Join the conversation about AdMonsters on Twitter (http://www.twitter.com/AdMonsters) and Facebook (http://www.facebook.com/admonsters).
About AdMonsters
Founded in 1999, AdMonsters is the global leader in providing strategic insight on the future of digital media and advertising technology through its conferences, website, research and consulting services. AdMonsters focus is on media operations, monetization, technology, strategy, platforms and trends. Its conferences and website are the meeting place for this dynamic and expanding community to connect, gain insight, develop best practices and exchange thought leadership. AdMonsters conferences include AdMonsters Publisher Forum, OPS, OPS Markets, OPS Mobile, OPS TV and AdMonsters Screens. All AdMonsters conferences are focused on developing actionable solutions and best practices in response to today’s digital media challenges. They follow a core set of values: focus, quality and community to provide a uniquely valuable forum where industry experts lead sessions and create open dialogues, and where participants share best practices, explore new technologies and build relationships with their peers.
Media contact:
Stacy O’Connell, VP, Marketing
stacyo(at)admonsters(dot)com
tel: +1 415 480-4114
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